Welcome to URCA!

Join us in shaping the future of User Research

URCA! is the Italian conference and set of workshops meant to gather ideas, experiences and stories from the User Research world, organized by UNGUESS.

Imagine a future where tech, digital and business solutions represent a seamless experience, enhanced by testers, users and customers themselves. Can you see it?

Then URCA! is the place for you. We are bringing together the brightest minds of the UX world to inspire and empower anyone who is willing to be a part of this challenge.

What did we discuss at URCA!

Methodologies icon
Methodologies

How methodologies evolve, what are the directions to follow, how the methodologies interact with the context.

Case Studies

Where and how the impact of research the impact of research has contributed to the success of projects or products.

Innovation and New Technologies

How new technologies can integrate into processes and methodologies to improve all aspects of research.

Research & Design Maturity

How to contribute to the growth of the design culture (and the role of research) within companies.

Our speakers from the last edition

Chiara Scesa
GROUP SENIOR DESIGN MANAGER @ GROWENS
Federico Fabiano
SENIOR PRODUCT DESIGNER
@ BEE CONTENT DESIGN
Emanuela Cozzi
associate director
@ tangity, ntt data
Lennart Overkamp
DESIGN LEAD @ COVANTIS
Laura Cappelli
ux designer @ fifth beat
Marco (Chenhao) Yang
service designer @ fifth beat
Luca Bravo
UX DESIGNER E UX LEAD
@ INCODE
Federica Algozzino
UX RESEARCHER & ANALYST
@ INCODE
Marco Ceruti
FOUNDER
@ Cerulean Studio
Nicoletta Bruno and Edoardo D'Amore
co-founder & lead designer
@ hedron
Edoardo D'Amore
ux researcher
@ hedron
Paolo Tripodi
UX/UI Designer
@ MOZE STUDIO
Simon Mastrangelo
CEO & FOUNDER@ ERGOPROJECT
Simone Lettieri
SENIOR UX RESEARCHER
@ ERGOPROJECT
Emiliano Torres
SENIOR UX RESEARCHER
@ ERGOPROJECT
Stefania Berselli
design director
@ sketchin
Angelica Fontana
design director
@ sketchin
Alberto Simonato
UX/UI Designer & art director
@ rawfish
Alberto Sozza
ELECTRICAL ENGINEER
@ RAWFISH
Andrea Mancini
ux manager
@ Lascaux
Anna Bruscia
product manager
@ alto robotics
Anna Rigillo
Service Designer @ Sogei
Giovanni Roccabianca
Service & Strategic Designer @ Sogei
Cristian Vaghi
HEAD OF CUSTOMER EXPERIENCE AND JOURNEY DESIGN
@ SKY ITALIA
Eleonora Farruggia
SERVICE DESIGNER
@ SKY ITALIA
Elisa Fratini
experience design senior manager @ pwc customer transformation
Luana Oddo
ux design & research manager
@ pwc customer transformation
Sonia Gemma
ux & SERVICE DESIGN lead
@ pwc customer transformation
Emmanuel Mazzucchi
Partner & Head of UX
@ conflux
Fabrizio Lo Presti
design director
@ accenture song
Fabio Sergio
head of design
@ accenture song
Federico Badaloni
Head of digital design
@ gedi digital
Federico Magnani
CTO & Partner @ glueglue
Matteo Lo Manto
Co-founder and UX manager @ glueglue
Maria Luisa Bionda
Founding PartNer
@ 2B Research
Valentina Di Michele
CEO & Content experience manager @ Officina Microtesti

Relieve 2023 edition

While waiting for URCA 2024, relive the 2023 edition! Listen to the speakers from the last edition.
Fill out the form to have free access to all the videos of the URCA2023 talks.

Our Hosts

Alessandro Caliandro
head of ux @ unguess
Laura Villa
senior marketing manager @ unguess

2

full days

34

speakers

9

Workshop

+250

attendees

The 2023 Agenda

One day industry experts did tell us their experience or thought.
On the other day workshops and activities did allow us to get our hands dirty.

In the two days of URCA! you can:
- Feel at home among people who share your same interest
- Get inspired by the brightest minds in the UX world
- Learn the most innovative User Research and User Testing methodologies
- Compare yourself with the juiciest and most impactful case studies
- Challenge yourself with hands-on activities and challenging workshops

VIEW THE 2023 AGENDAVIEW THE AGENDA

Sponsors 2023

GOLD
sponsor
sponsor
sponsor
sponsor
sponsor
SILVER
sponsor
sponsor
sponsor
sponsor
sponsor
sponsor
BRONZE
sponsor
sponsor

Media Partner

sponsor
sponsor
sponsor
sponsor
sponsor
sponsor

Some pic from 2023 edition